SO2 Promote a high quality and transnational research environment, by investing upon local and national traditions, crafts and folklore (lato sensu), linking and connecting it to a broader European perspective, as to contributing to the establishment of a European University unique in its kind, capable of offering a competitive and an attractive European Research system;
There is no systematic or transnational study to date covering the relationship among the national and local traditions, crafts and folklore of the partner institutions.
New and creative research approaches are needed as to make a comparative assessment of those traditions, crafts and folklore in order to implement benchmarking activities.
Only this way researchers from all partners will get to know each other traditions, will be able to compare and get the best out of those traditions, and will get the opportunity to identify and select those traditions that are more endangered and in need of revival, enhancement and communication, through new methodologies and creative applied research practices, in the context of the creative conservation framework.
Research should be undertaken in an international, integrated manner, building interconnections between local communities, stakeholders, researchers and scientific production.
WP3 – KreativEU Research. Mapping of national and local traditions, crafts and folklore; knowledge and experience exchange – intercultural comparison supplemented by the economic aspect of research – theoretical, managerial consequences.
By 2026, at least 30 researchers from the seven Universities have been involved in the KreativEU joint research endeavour in the field of intangible and tangible cultural heritage, producing at least n. 40 high quality scientific products (research papers, case studies, books, etc.) and disseminating their findings to at least 2000 students.

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